Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.

Do You Road Rage? Why We Do, and What We Can Do About It

Living in a city like Los Angeles requires a commute on some form of Freeway (too many to list), a journey through bumper to bumper surface streets, and possibly a walk. All of this is cemented between our daily stressors of work and family.

It’s often common for us to leave home upset around time management issues, conflicts with loved ones, or the dread of going to a place of employment. How can this not affect us? Most of us are also aware that there is an unofficial “Rules of the Road” handbook that establishes polite behavior, which is not followed by many. The perfect storm of impolite driving (unsafe, or self-righteous), and an average person’s bad day can lead to escalations that are unsafe for all parties. Most of us would call this sudden explosion of anger, Road Rage.

While the actions of others remain out of our control, we can be more mindful of our own state as we enter our cars. When a person makes a physical check of possible obstructions prior to pulling out of a space, they are hyper aware. Their eyes search all mirrors for people, dogs, and other cars as if life depended on it, and in many ways this is true. We can also look inward, within ourselves. Creating an awareness of how you are feeling prior to starting the ignition, can be helpful in creating awareness of where you are at.

Road Rage is related to the tipping point of our agitation. What is your frustration tolerance at that particular time, on that particular day? Some people appear to always be at a high frustration level, but for others, irritation can sneak up more slowly. What are the daily obstacles we still have in front of us? Maybe there is a specific meeting, appointment, or a time we have to pick up our kids. It could be the time of day we depart such as rush hour, or a work related task that still lingers on our mind. Are we late? There is an infinite amount of possible stressors, and personal drama or what we might call personal crisis situations (hey it seems like a crisis to us!), but when paired with inconsiderate drivers things can explode.

If we were to rank our personal wellbeing on a scale of 1-10, with one being Buddha, and 10 being Hulk, most likely we all live in a 3 most of the time. It’s once we cross 5 or 6, that we want to become more mindful of Road Rage triggers, and our own body awareness. This is the time we can course correct, prior to further and potentially more dangerous escalation.

Every person has a different anger response. If we begin to track our outbursts, we become more aware of the patterns in our triggers. This is where we can consciously begin to change patterns and replace or alter behaviors. Tracking body symptoms prior to outburst (twitching eye, flushed face, rapid breathing, warm forehead, watery eyes, itchy shoulders or neck, clenching, etc..), can be helpful in establishing patterns, but we need to work on better planning to implement prior to these escalations.

Listening to the radio, taking deep and purposeful breaths, or talking to a good friend or family member can be helpful. Avoiding conflicts while driving is a good rule of thumb as well. When a person is riding at an 8 or 9, it does not take much to be the straw that broke the camel’s back. As our mindfulness and self-awareness increase, it’s easier to make better choices, and do the things we need to do to be safe.

Online Gambling Versus Traditional Gambling

There are many different forms of gambling from betting at the horse races or for your favourite sports teams or trying your chance at a casino game. And with today’s age of the computer you can gamble online at any of the many online sporting or casino websites. So how does online gambling compare to traditional gambling.

For starters, online gambling can be done in the comfort of your own home providing you have a computer with an active internet connection and use of a credit or debit card. And so there is little or no travel involved. Traditional gambling requires travel to the gambling site. And many people have enjoyed a gambling opportunity at Las Vegas or Atlantic City or just at their local casino or race track.

Secondly, you have to join up with the gambling website you are interested which means filling in a form and is usually free. You do not have to join or fill in any of your details with traditional gambling.

Thirdly, you can concentrate completely on your online game because there are no noisy people, no cigarette smoke and no drunken people which could annoy you. You have the peace and quiet of your own home if you desire. However with traditional gambling you are around like minded people doing the same thing and this creates atmosphere. It is a chance to get out and socialise with friends and have an enjoyable outing.

Fourthly, as each online website is competing against each other then they offer bonuses in order to entice people to join their website. And the bonuses can be large depending on the amount of money you bid eg large amounts of money or free holiday somewhere.
Do you get bonuses at traditional gambling locations? No

Fifthly, with online gambling websites, you are not obliged to tip employees. In real casinos for example, you will be obliged to tip waiters, dealers and other employees for a better service. This however could vary between different countries.

Sixthly, the online casino gambling experience may even surpass the physical casino experience as they have very strict rules and regulations.

Lastly, on online gambling websites your money is safe in the account you set up as they have high security. This is as long as you have taken your own safety precautions with antispyware and antivirus protection installed on your computer and that you have joined a licensed and regulated online gambling website. With traditional gambling you could run the risk of your money being stolen, so you just need to look after your money carefully.

These are the seven points comparing online gambling with traditional gambling. They each have a place depending on whether you want to go out for the night with friends or gamble quietly in your own home for as little or long as you like.